5 important learnings from 2021

 1. Health is indeed wealth

2. patience has its rewards

3. stay informed

4. Diversification is the key

5.Be prudent

Tech componies founded in years

 Founded

1865 Nokia

1911 IBM

1928 Motorola

1938 Samsung

1939 HP

1946 Sony

1968 Intel

1975 Microsoft

1976 Apple

1984 Dell

1984 Cisco

1993 Nvidia

1994 Amazon

1997 Netflix

1998 Google

1999 Salesforce

2003 Tesla

2004 Facebook

2006 Twitter

2008 Airbnb

2009 Uber

2011 Zoom

2012 Coinbase

Top strategic tech trends 2022

 Top strategic tech trends 2022

1 Generative AI

2 Cybersecurity Mesh

3 Privacy-Enhancing Computation

4 Cloud-Native Platforms

5 Composable Applications

6 Decision Intelligence

7 Hyperautomation

8 AI Engineering

9 Distributed Enterprises

10 Total Experience

Top 10 tech trends that will shape the coming decade:

Top 10 tech trends that will shape the coming decade:

1 automation RPA

2 5G and IoT

3 cloud and edge compute 

4 quantum computing 

5 applied AI (ML NLP)

6 software 2.0

7 trust architecture (blockchain)

8 bio revolution

9 NG materials

10 clean technology

What are the top digital marketing trends you can’t ignore in 2020?

Digital era is evolving at lightning speed likewise the market is also pacing equally. Marketers have also realised the need for digital marketing trend incorporation within their marketing strategy to be more effective and result-driven.

Trends are subject to evolution and change, we are well known about the trend feasibility and changes so often. The digital world is known for its thriving to attain more by advancing a little.

A lifetime of a technological trend is said to be for a week whereas a consumer trend for a day and a marketing trend for an hour only. So, change is inconsistent and infinite here. We cannot predict the future but can plan it well by keenly keeping a track on.

As we all know that digital marketing thrives on the latest technologies that evolve in better solutions to your business and its users. So, being in trend would be more beneficial to gain prospective outcomes with shorter efforts. If you are also passionate to uncover the new marketing phenomenons through latest technological advancements then, seek out the best trends below.

Top Digital Marketing Trends that are Expected to Rule in 2020

Social Influencer Marketing

Quite a popular trend that focuses on amplifying your brand and brand message to broaden audiences. It is a cost-effective and results-driven marketing approach. Many companies are employing popular influencers on social platforms to promote their business. 63% of customers trust their influencers opinion regarding purchasing a product online.

Hyper-Targeted Marketing

Reports state that most of the website rejections are to be made due to overindulgence of annoying and irrelevant ads. Yes, that is true. Most of the companies online now understand the fact and are now shifting their marketing strategies to plan likewise. Personalized and AI-driven marketing that leads their customers to relevant and targeted content would be in trend for sure.

Voice Search Optimization

Nowadays people are more comfortable using voice searches. Voice searches or the AI-driven smart speakers are a boon for the people with limited education. Later people with no knowledge of typing lack on search accuracies. 50% of the people search by voice by 2020. The best example can be Alexa, Google Assistant, Siri etc.

New Technological ads

AI is driven and 3D advertising modules are going to rock up the upcoming digital markets soon. 3D modelling of your product images would help brands to be more transparent in their descriptions. This will turn out to be more favourable in making quick decisions and fewer fallbacks.

Micro Moment Marketing

This is a new buzz in digital marketing which is getting trendy and can be prospective in upcoming years too. Micro-moments are the marketing that focuses on consumers' instant needs that land up with prospective deals and offer likewise. This is quite helpful for a customer to make a decision and also for a brand to market right on the right instant and precise time.

Live Video Streaming

Videos are also a very effective medium to market digitally and also in upcoming years too. According to IAB’s Video Advertising Reports- Video marketing results in 25% of the budget increase every year. Marketing is creating an impact, whereas videos can surely help you in this. It is the place where your prospective customers are spending their time, so why not market here.

Interactive Content

Content is key to market digitally. Content is the key in digital marketing from past few years, but now that is shifting slowly towards interactive shoppable content like clickable posts, quizzes, polls, 360 descriptions, infographics etc. Interactive content is and would be a source of engagement in upcoming years too. More than 90% of netizens prefer interactive contents over ordinary ones.

Advanced Technology Centric Marketing

AI drove AR (augmented reality) and VR (Virtual reality) making customers also be a part of the story. Advertising is just creating an everlasting impact on your customers. The best example of this can be Pokemon GO game that was a sensational AI game that creates an arena of gaming. This trend is highly effective and creates a memory of your brand within customers minds.

Smart Bidding

Have you ever heard about the Targeted CPA or Targeted ROAS? These are google driven bidding platforms that are turning up your bids through machine learning. These are mediums to analyze consumer bids to maximize conversion rates.

All the above-stated trends hint at the exciting potential for 2020. As the current scenario had impacted the marketing to move towards digital advancements. Now, it is the time for the constant need of analysis to uncover the possible opportunities. Digital marketing in 2020 is fully focussed on relevance, precision and accuracy. We can only achieve positivity from them by adapting changes and transforming the ideologies likewise.

Trending in Digital Marketting

Before the internet, marketing was very different from what it is today. Print advertising, direct mail, and traditional media were the only options companies had for getting the word out.

Today, of course, things are much different. In 2018, spending on digital ads was projected to surpass traditional advertising for the first time, with digital media spend reaching $100.8 billion.

We all know that things are changing quickly, and digital marketing has rapidly adapted to new mediums and customer demands over the years. With that in mind, what does the future hold? Where will digital marketing go in the next five years? While it’s impossible to say for sure, here are a few projections for what will be important in the coming years.

Voice Search:

Although the mobile revolution has shown no signs of slowing down, one thing is absolutely true: it’s much harder to type on a phone or tablet than a keyboard. It also takes more time to type something than to say it. Enter: voice search.

Smart devices equipped with “personal assistants” who respond to voice commands like Siri, Alexa, and Cortana are on the rise for good reason. People love the convenience of being able to place an order, check the weather, or set a reminder.

As Barry Schwartz notes in a recent expert round-up on the future of digital marketing, “Expect voice search to be a huge area in the near future.” Some estimates suggest that by 2020, more than half of searches will be conducted using voice search.

Marketers will need to adapt to this new search method by writing in a conversational tone and anticipating the kinds of keywords people will search for using their voice. It won’t so much affect the marketing itself as the way content is considered and written.

Artificial Intelligence and Virtual Reality :

People love novelty and quickly get used to new mediums. Video is now a staple, but virtual reality (VR) is a rising star in marketing that will really come into its own in the next few years. Immersive experiences help people connect on an emotional level, which is key for increasing brand loyalty and sales.

Artificial intelligence (AI) will also play a larger role in the future of marketing. It can be used in many different applications including image recognition, personalization, chatbots, and enhanced pay-per-click campaigns. Smart marketers will begin to invest in this technology now, in order to stay competitive in the future.

Brand PR Will Become Essential :

Generation Z, which will soon control much of the spending power in the United States, is a socially-conscious generation that demands more from brands than just great products and services. They want to purchase from companies that are ethical and care about improving society and the world at large.

Customers are acutely aware of issues like climate change, social justice, poverty, and income inequality, which is becoming a larger issue in the United States every year, with just 1% of the population controlling 40% of the nation’s wealth. Younger buyers are concerned about these issues, and will direct their dollars to companies that pledge to help find solutions.

In order to cater to these buyers, companies will need to focus on brand PR and get involved with a social or environmental cause to help their local and global communities. Some of the world’s richest people are already getting involved with these kinds of initiatives, such as The Giving Pledge, which people take to signal that they plan to give away the majority of their wealth to benefit current and future generations.

Continual Focus on Consumer’s Wants & Values :

Marketing is always about what the customer wants, needs, and values. That’s not going to change in the next five years. You can’t sell products if you don’t know what your customers want or what their problems are. Marketers will need to understand their audiences on a deep level so they can serve those needs.

Even More Targeted Advertising :

Online advertising is an uphill battle, because we’re less tolerant than ever of popups and other types of digital advertising. Marketers will continue to focus on creating more targeted advertising to create the kinds of emotional reactions that sell products. Emotion-based campaigns, like the Dove “Real Beauty” campaign and Google’s “Friends Furever” were some of the most successful online ad campaigns because they were created to elicit an emotional response in their target audiences.

Storytelling is a Constant in Marketing :

No matter where digital marketing goes in the next few years, good storytelling will always be a key component of effective marketing. Marketers need to keep on top of trends as they change, but keeping the audience’s needs top of mind and creating content that speaks to that audience’s emotions are always key. Digital marketing is an ever-changing landscape that requires creativity, curiosity, patience, and a willingness to try new tactics.

What are security threats?

Being an online ecommerce, you should be aware of all online threats that ecommerce sites can have and the ways to avoid the threats and keep your online store save.

Following are some major e-commerce threats, you should be aware of:

Threat #1: Direct Site Attacks

Threat #2: Brute Force Attacks

Threat #3: Transaction Fraud

Threat #4: Password Assault

Threat #5: Bots

Threat #6: Social Engineering

Threat #7: Phishing & Spam

Threat #8: Man-In-The-Middle (MITM) Attacks

Threat #9: Malware & Trojan Horses

Threat #10: SQL Injections

Threat #11: Blocking Cart

Threat #12: Malicious Threats & Poor Management

Some Key Solutions to Avoid the E-commerce Attacks

1. Active Protection

2. Stronger Passwords

3. Payment Gateway Security

4. Use Firewalls

5. SSL certificates

6. PCI DSS Compliance

7. Wider Education

8. Switch to HTTPS

9. Antivirus and Anti-Malware Software

10. Backup Your Data

Adopting all of the above-mentioned e-commerce practices you can avoid the threats and save your website from any harm.