Digital era is evolving at lightning speed likewise the market is also pacing equally. Marketers have also realised the need for digital marketing trend incorporation within their marketing strategy to be more effective and result-driven.
Trends are subject to evolution and change, we are well known about the trend feasibility and changes so often. The digital world is known for its thriving to attain more by advancing a little.
A lifetime of a technological trend is said to be for a week whereas a consumer trend for a day and a marketing trend for an hour only. So, change is inconsistent and infinite here. We cannot predict the future but can plan it well by keenly keeping a track on.
As we all know that digital marketing thrives on the latest technologies that evolve in better solutions to your business and its users. So, being in trend would be more beneficial to gain prospective outcomes with shorter efforts. If you are also passionate to uncover the new marketing phenomenons through latest technological advancements then, seek out the best trends below.
Top Digital Marketing Trends that are Expected to Rule in 2020
Social Influencer Marketing
Quite a popular trend that focuses on amplifying your brand and brand message to broaden audiences. It is a cost-effective and results-driven marketing approach. Many companies are employing popular influencers on social platforms to promote their business. 63% of customers trust their influencers opinion regarding purchasing a product online.
Hyper-Targeted Marketing
Reports state that most of the website rejections are to be made due to overindulgence of annoying and irrelevant ads. Yes, that is true. Most of the companies online now understand the fact and are now shifting their marketing strategies to plan likewise. Personalized and AI-driven marketing that leads their customers to relevant and targeted content would be in trend for sure.
Voice Search Optimization
Nowadays people are more comfortable using voice searches. Voice searches or the AI-driven smart speakers are a boon for the people with limited education. Later people with no knowledge of typing lack on search accuracies. 50% of the people search by voice by 2020. The best example can be Alexa, Google Assistant, Siri etc.
New Technological ads
AI is driven and 3D advertising modules are going to rock up the upcoming digital markets soon. 3D modelling of your product images would help brands to be more transparent in their descriptions. This will turn out to be more favourable in making quick decisions and fewer fallbacks.
Micro Moment Marketing
This is a new buzz in digital marketing which is getting trendy and can be prospective in upcoming years too. Micro-moments are the marketing that focuses on consumers' instant needs that land up with prospective deals and offer likewise. This is quite helpful for a customer to make a decision and also for a brand to market right on the right instant and precise time.
Live Video Streaming
Videos are also a very effective medium to market digitally and also in upcoming years too. According to IAB’s Video Advertising Reports- Video marketing results in 25% of the budget increase every year. Marketing is creating an impact, whereas videos can surely help you in this. It is the place where your prospective customers are spending their time, so why not market here.
Interactive Content
Content is key to market digitally. Content is the key in digital marketing from past few years, but now that is shifting slowly towards interactive shoppable content like clickable posts, quizzes, polls, 360 descriptions, infographics etc. Interactive content is and would be a source of engagement in upcoming years too. More than 90% of netizens prefer interactive contents over ordinary ones.
Advanced Technology Centric Marketing
AI drove AR (augmented reality) and VR (Virtual reality) making customers also be a part of the story. Advertising is just creating an everlasting impact on your customers. The best example of this can be Pokemon GO game that was a sensational AI game that creates an arena of gaming. This trend is highly effective and creates a memory of your brand within customers minds.
Smart Bidding
Have you ever heard about the Targeted CPA or Targeted ROAS? These are google driven bidding platforms that are turning up your bids through machine learning. These are mediums to analyze consumer bids to maximize conversion rates.
All the above-stated trends hint at the exciting potential for 2020. As the current scenario had impacted the marketing to move towards digital advancements. Now, it is the time for the constant need of analysis to uncover the possible opportunities. Digital marketing in 2020 is fully focussed on relevance, precision and accuracy. We can only achieve positivity from them by adapting changes and transforming the ideologies likewise.
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